We’ve all heard the phrase “content is king” a few million times by now – but for some reason, despite nearly every organization creating mountains upon mountains of content, many find that there content simply isn’t having the impact they expected it would. Since then I’ve probably read the Challenger Sale maybe 4 or 5 times, and as I hear about the challenges that marketing teams have in developing content, I can’t help but think about how much more effective they’d be if they understood Challenger methodology.įor sure, a book with “Sale” in the title doesn’t sound like a “must read” for marketing teams, but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.Īdopting Challenger Methodology in Content Marketing A senior sales leader had a copy on hand and suggested I give it a read – so I did, and it ended up being one of the most valuable reads of my career. It’s now been about 3 years since I first learned about the Challenger Sale while attending attending an off-site marketing with PerkinElmer.
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Look at how to adopt the challenger methodology in content marketing.Explain why the Challenger Sale is a must-read for marketers.
The challenger methodology can help content marketers create more impactful content that educates and persuades readers to make a purchase. Although the Challenger Sale is typically thought of as a must-read for salespeople, it can also be a valuable resource for marketers.
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